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Spotify, he added, “doesn’t own the music catalogue, it’s entirely dependent on record labels. If it wasn’t doing podcasts, other companies would take some of its listening time away.” It’s original audio content.” He explained that when Spotify got going, “radio basically owned the rest of the audio business, but in the intervening years podcasts have become much bigger.
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“To be frank, had we not made some of the choices we did, I am confident that our business wouldn’t be where it is today,” Ek is reported to have told staff this week.Īccording to Mark Mulligan, an analyst at Midia Research, “Spotify with Joe Rogan is where Netflix was with House of Cards. It has now spent more than $1bn on podcasts, with revenues from podcasts up 627% year on year. On the same day that Spotify staff were reportedly up in arms about the chief executive Daniel Ek’s defence of Rogan, there was an intervention from the White House calling on it to “do more”.īut when Spotify paid a reported $100m (£73m) in 2020 for an exclusive licensing deal with Rogan, known for his brash and often polarising content featuring members of the so-called “intellectual dark web”, it made a value judgment that the boost to revenue was more attractive than avoiding any future controversy.Īt the time, Spotify had begun to assert itself as a key player in the podcast world, buying up rights to more and more shows, including from the Obamas. Prince Harry and Meghan Markle, who have a podcast deal with Spotify, said they had previously raised the issue of misinformation with the company. Later, when Neil Young issued an ultimatum to Spotify to remove either his music or Rogan’s podcast from its platform, the company chose to back Rogan, whose podcast is its most popular, with an estimated audience of 11 million.ĭespite an apology from Rogan, in which he pledged more balanced and better-researched content, and a decision by Spotify to add content advisories to episodes discussing Covid, there were a slew of further boycotts, including from Joni Mitchell, Nils Lofgren, India Arie, and the podcasters Roxane Gay and Brené Brown.
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The row started when a group of more than 250 US professors and public health officials called on the company to crack down on Covid-19 misinformation after an episode of The Joe Rogan Experience included “several falsehoods” about vaccines.
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It was a difficult decision - there are a lot of listeners on the platform, and I may never recoup that audience elsewhere.With questions mounting over whether streaming companies pay artists their proper due, a second and arguably bigger issue has emerged: whether Spotify can be held responsible for all of the material on its platform. Mitchell and a growing group of creators, I took The Roxane Gay Agenda and its archives off Spotify, though it will be available on other platforms. Until Tuesday, it was available on Spotify, but I have decided to make another stand.
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However, further explaining the move in an op-ed for The New York Times on Thursday, Gay wrote: ‘I have a podcast where I talk to interesting people. That’s all there really is to say about that. In response, Rogan apologised and insisted he’d include more balanced views and expert insight on the podcast, after a recent episode with Dr Robert Malone, an anti-vaxxer who was previously banned from Twitter for spreading misinformation about Covid, sparked particular outrage.īe that as it may, Bad Feminist author Gay tweeted this week: ‘It won’t move any sort of needle but I removed my podcast from Spotify. The Joe Rogan Experience is at the centre of backlash due to past episodes that stand accused of spreading disinformation about the Covid virus and vaccine, with singers including Neil Young and India Arie pulling their music from the platform, while Meghan Markle and Prince Harry have voiced their fears over misinformation. Roxane has joined the likes of Neil Young and India Arie (Picture: Leon Bennett/Getty Images)Īmerican author Roxane Gay has taken a stand and removed her podcast from Spotify amid mounting backlash towards its support of Joe Rogan.